Tuesday, October 16, 2007

Signifier/Signified?



Following on the last post about useless signs, there's a potentially useful but confused sign at the east end of Nevada's ET Highway. It busily signifies, but I can't make out what is being signified.

Jerky that's as fresh as aliens?

Fresh jerky from aliens?

Are the olives stuffed with aliens?

Is the honey made of alien fluids?

Are the Area 51 gifts radioactive?

1 comments:

Torben B said...

haha! What a great sign! Whatever they are advertising, I'm not sure if I want any of it :) Then again, it would be a great place to say that you have bought something from :)

Speaking of signs, Alex and I are working on putting on a screening of "Who is Bozo Texino?," a film about hobos and the symbols (monikers) that they tag trains with. I think this has fascinating implications concerning identity and the way that we can assert our individuality and freedom through symbols.

Here is the url for the filmmaker's website:

http://www.billdaniel.net/